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  • International partnerships in action: Indestructible Paint Ltd welcomes Japanese distributor to Birmingham

    Product development and customer support were hot topics for discussion when our Japanese distributor TODO International Inc visited our offices and factory in Sparkhill, Birmingham on Tuesday, 14 October.

    TODO is our highly valued, long-standing distributor in the Japanese market, where there is a growing need for products that are sustainable without compromising on performance.

    We are doing pioneering research and development work on chrome-free coatings in preparation for proposed changes to REACH (Registration, Evaluation, Authorisation and restriction of Chemicals) legislation in the UK and EU, and we have recently introduced chrome-free primers, sacrificial coatings (CFIpcote) and diffusion coatings (CFIPAL).

    While the transition to chrome-free products is essential for customers around the world, it will be gradual as users in the aerospace and industrial turbines industries subject them to stringent testing in their particular applications. Working closely with TODO we are giving customers in the Far East essential support during this transition by continuing to offer the current chrome-containing base and seal coatings for necessary operations while they complete their own testing and compliance checks on the chrome-free products.

    Our global sales manager John Bourke said:

    “Our products are sold into 110 countries around the world and we’re committed to developing sustainable products and tailoring these to local regulatory requirements and to customers’ needs.

    “Visits like TODO’s this week are very important in helping us stay close to overseas distributors and make sure we can support their customers with their challenges.”

    Pictured left to right: John Bourke (IP), Hiroshi Ito (TODO), Daniel Allum (IP), Toshi Hamai (TODO), Rohit Soti (TODO), Genki Sugiura (TODO), Paul Holder (IP consultant), Harish Mistry (IP).